Cuckoo
Fibre
Industry: Utilities; Broadband, Telco
Design area: Brand roll out, event development and BAU comms
The client
Cuckoo Fibre is a fast-growing UK broadband provider delivering ultra-reliable, full-fibre connectivity to homes and businesses nationwide. Known for its customer-first approach, transparent pricing and hassle-free service, Cuckoo is redefining what great broadband looks like.
The task
In 2024, I joined Cuckoo Fibre as Lead Designer, leading the rollout of the brand and helping to establish a consistent, scalable visual identity. I have delivered creative across a broad range of channels, including integrated campaigns spanning digital and OOH, printed literature, email marketing and digital advertising.
Alongside customer-facing work, I have produced internal communications such as policies, reports, employee handbooks and training materials, internal events, ensuring brand alignment across all touchpoints
OOH campaigns
I worked on several OOH campaigns, including the one for the launch of Cuckoo’s new positioning, Broadband done better, translating the brand strategy into bold, high-impact creative. The campaign introduced AI-generated 3D elements, helping to create a distinctive visual style
I designed a range of high-impact digital ad creatives for Meta across multiple campaigns, using a combination of brand and 3D elements to create engaging visuals. The assets were optimised for multiple formats and placements, combining bold messaging with clear product benefits.
Digital ads
Emails
I designed a series of branded email templates across multiple campaigns, combining bold layouts, playful typography and visual elements to create engaging, conversion-focused communications. The emails were optimised for mobile-first delivery, ensuring strong visual impact, clear hierarchy and consistent brand expression across customer journeys.
I designed a series of direct mail assets across multiple acquisition campaigns, using bold layouts to maximise cut-through and response rates. The creative was optimised to support conversion, helping drive customer acquisition and improve campaign performance across targeted regions.
Direct mail
I led the creative for internal company events, including a large-scale, Star Wars–themed team day at Bristol Science Museum. The project included the design of mixed-media assets such as a custom planetarium video and branded event visuals, alongside interactive staff activities that helped boost engagement, team morale and internal brand culture.
